Modern Alpenflage Gear
Military heritage, modern hunting and tactical excellence. Shop the Alpenflage Supply Co. store for modern gear, apparel, accessories, and more.
Shop Custom and Curated Products
Alpenflage gear designed to blend into the fall foliage. Also guaranteed to make you stand out at the range. All products are personally quality tested at the range or in the wild.
Located in Pennsylvania. Original items designed and made in Pennsylvania. All shipping from Pennsylvania.
Classic Cap
About the Camo
Alpine Camouflage, "Alpenflage", was originally designed for the Cold War era Swiss military. Blending well into the mixed forests of the Swiss Alps, this camouflage pattern provides expectational coverage in the forests of the North East United States from September to November and early spring.Its unique blend of brick red, rust orange, olive green, lichen mint, charcoal black, and tan may seem counterintuitive, but this color palette was precisely engineered by the Swiss military to mimic the rust, red, and golden hues of alpine undergrowth. When you drop down to the forest floor during peak leaf transformation, those intense reds and oranges don't stand out, they completely vanish into the carpet of fallen maple, oak, and sassafras leaves.What makes Alpenflage particularly useful for ground hunters is how it disrupts the human silhouette. Rather than trying to paint a photorealistic picture of a single tree trunk, its macro-pattern uses stark contrast. The deep greens and black splotches mimic the shadows, damp soil, and rotting logs of the forest floor, while the lighter tan and cream flecks look like dappled sunlight filtering through the canopy. If you are sitting still against an old stump or tucked into a natural blind, game animals, whose vision processes colors and outlines differently than humans (see the camo examples for visualizations of this), will look right through you, mistaking your shape for a harmless patch of autumn forest floor.
While Alpenflage was designed to evade human vision, it excels even more so at evading animal vision. Typical big game (such as deer and elk) possess dichromatic vision, meaning they only have two types of color receptors in their eyes compared to the three types humans have. They are essentially red-green colorblind, completely lacking the ability to perceive red and orange hues. To a deer, the vibrant brick reds and rust oranges of the Alpenflage pattern don’t pop out as warning flags. Instead, they are processed as dull, neutral shades of yellowish-brown and gray that blend seamlessly into the natural backdrop of the autumn woods.The slideshows below show Alpenflage camo to the human eye and to the eye of big game using a custom designed visual layer based off of research from Penn State University.
Most commercial camos blur into a solid dark mass at a distance. As you look at the photos further back, notice how Alpenflage actually gets more effective the further away you get, perfectly mimicking the chaotic texture of the autumn woods.
Contact
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